Associates in Radiation Oncology Launches ‘Promise for Tomorrow’ Campaign in Support of National Breast Cancer Awareness Month

Fairfax City, VA – October 15, 2008 – In recognition of October’s National Breast Cancer Awareness Month, Associates in Radiation Oncology, a private practice radiation
therapy facility based in Fairfax City, Va., that provides comprehensive cancer treatment, is launching a new campaign called ‘Promise for Tomorrow.’

The campaign includes themed care packages for healthcare providers in Northern Virginia with promotional items for patients as well as literature on cancer treatment. The campaign also includes public relations and marketing initiatives to help raise awareness of Associates in Radiation Oncology’s commitment to its patients.

Other initiatives include:

  • Personalized cancer consultations during radiation treatment with patients and their families
  • Ongoing educational programs for breast cancer patients on radiation treatments
  • Community outreach (in-kind support for local/ national cancer awareness programs)
  • Web-based testimonials from Associates in Radiation Oncology’s patients on what ‘Promise for Tomorrow’ means in their lives. This will help other patients
  • understand their treatment program will entail.

“When I spend time with our breast cancer patients, I see women from all walks of life that are encouraged by our efforts to fight breast cancer,” said Dr. Anu Gupta, medical director at Associates in Radiation Oncology. “Their feedback was instrumental in recognizing the need to create a more external awareness program. Our goal is to build relationships with physicians
diagnosing cancer, support our patients with community outreach and provide educational resources on radiation treatments to help them experience better outcomes.”

According to the American Cancer Society (ACS), about 182,500 new cases of invasive breast cancer are expected to occur among women in the United States in 2008. Statistics Associates in Radiation Oncology Launches ‘Promise for Tomorrow’ Campaign show that a woman has a one in eight chance of developing invasive breast cancer in her lifetime.

Associates in Radiation Oncology also plans to extend its campaign to support men battling prostate cancer.

About Associates in Radiation Oncology
Associates in Radiation Oncology (ARO) is dedicated to the treatment of cancer using a comprehensive approach that begins with state-of-the-art technologies that are integrated into a caring and compassionate environment. ARO believe personal attention to detail is as important as delivering optimal treatments. ARO is the only free-standing facility in Northern Virginia and is certified by American College of Radiology (one of only five radiation therapy facilities in the state of Virginia to receive this accreditation). ARO is led by Dr. Anu Gupta recognized in Washingtonian magazine as one of Washington, D.C.’s top doctors. For more information, visit